How to write a blog that stands out and gets attention

 •  Choose a topic around a strong keyword phrase.
A keyword phrase is a word or a group of words that describes your content and what people are searching for on Google. For example, if you want to write about how to make money online, you can use a keyword phrase like "how to make money online" or "best ways to earn money online". You can use tools like Google Keyword Planner or Ubersuggest to find out how popular and competitive your keyword phrase is. Ideally, you want to choose a keyword phrase that has high search volume and low competition, meaning that many people are looking for it but not many websites are ranking for it.

•  Write an attention-grabbing headline.

Your headline is the first thing that your readers will see, so you want to make sure it is catchy, clear, and compelling. You can use formulas like "How to...", "X Ways to...", "X Reasons Why...", "X Secrets of...", or "X Mistakes to Avoid..." to create headlines that promise value and curiosity. You can also use tools like CoSchedule Headline Analyzer or Sharethrough Headline Analyzer to check how effective your headline is.

•  Use subtitles to break up your content.

Subtitles are headings that divide your content into sections and make it easier for your readers to scan and follow your blog post. Subtitles also help you organize your thoughts and structure your content logically. You can use the H2, H3, and H4 tags in HTML to create subtitles that are different in size and style from your main title and body text. You can also use keywords in your subtitles to boost your SEO ranking.

•  Write helpful, keyword-rich content.
Your content is the main part of your blog post, where you deliver on the promise of your headline and provide value to your readers. You want to write content that is informative, engaging, and relevant to your topic and audience. You also want to use keywords throughout your content, especially in the introduction, conclusion, and subtitles, but without overdoing it or sounding unnatural. You can use tools like Yoast SEO or Hemingway Editor to check how readable and optimized your content is.

•  Use internal and external links.
Links are clickable words or phrases that direct your readers to other pages on your website or other websites. Internal links are links that point to other pages on your own website, while external links are links that point to other websites. Links help you provide more information, resources, or references for your readers, as well as improve your SEO ranking and credibility. You can use tools like Link Explorer or MozBar to check how authoritative and relevant the websites you link to are.

•  Assign appropriate categories and tags.
Categories and tags are labels that help you organize your blog posts by topic, theme, or keyword. Categories are broad and general, while tags are specific and descriptive. For example, if you have a blog about travel, you can have categories like "Destinations", "Tips", "Reviews", etc., and tags like "Europe", "Budget", "Hotels", etc. Categories and tags help your readers find related content on your website and help search engines understand what your blog post is about.

•  Choose an attractive feature image.
A feature image is the main image that appears at the top of your blog post and represents its content visually. A feature image can help you attract more readers by making your blog post more appealing, memorable, and shareable. You can use tools like Canva or Adobe Spark to create or edit feature images for your blog posts. You can also use free stock photos from websites like Unsplash or Pexels, but make sure they are relevant and high-quality.

•  Enable comment and share features.
Comment and share features are functions that allow your readers to leave feedback or share your blog post with their networks on social media platforms like Facebook, Twitter, Instagram, etc. Comment and share features help you engage with your readers, build relationships, increase traffic, and grow your audience. You can use plugins like Disqus or Jetpack Comments to add comment features to your blog posts. You can also use plugins like Social Warfare or AddThis to add share features to your blog posts.